Director of Marketing
Blenz Coffee Vancouver, BC
Email: greg @ blenz.com
Website: http:www.blenz.com
Twitter: @Gregory_Lui

Greg Lui

Greg Lui holds two titles with Blenz Coffee: Chief Tea Sommelier and Director of Marketing.

Recognized as an influential expert in product branding, and premium loose tea; he was the first to position and brand premium loose tea into market segments according to its quality and was also the co-creator of the flowering tea concept over ten years ago. Greg has over fifteen years of integrated marketing experience and has help launched some of the most recognized brands in the gourmet/natural foods and premium tea segments in North America. Lui holds a Bachelor of Arts in Communications with a joint major in Business Administration (Marketing) from Simon Fraser University; a diploma in Communication Design from the Vancouver Film School; and a post graduate diploma in Brand Management from Kellogg School of Management at Northwestern University. Lui also holds an unregistered CFA (Chartered Financial Analyst) designation. A sought-after keynote speaker in MBA courses at both Simon Fraser University and the University of British Columbia and at international tea industry conferences. Greg is also the author of numerous magazine and newspaper articles in the fields of brands and brand marketing, and premium tea.