Vancouver’s Newest Social Experiment Comes Wrapped in a Red Band
I am told it started in Sweden – in a grocery store, no less! Noticing that customers sometimes stopped to chat over their shopping baskets, management decided to offer a greater incentive for such meetings (and became a destination for more than the produce and milk).
Shoppers were offered Red Bands to place on their carts IF THEY WERE OPEN to meeting someone new. It took off and the place is regularly packed with singles looking for a low-pressure and relaxed place to identify and meet someone new. The question is “are you?”
It’s a question you will get to answer soon, as Canadian coffee retailer Blenz unfolds a new Valentines' event for the month of February. Starting February 1st, when you order your coffee at any Blenz, you will be offered the option of a RED BAND sleeve for you cup. Direct, easy to identify, it simply means that you are open to meeting someone new….that you are happy to have them come over to say ‘Hi’ and certainly empowered to do the same thing yourself. So tell me, Vancouver, how DOES this make you feel? Are you curious? Laughing? Willing to give it a try?
No one I know has more fun hosting a party than Blenz CEO George Moen, so this party is off to a good start. George tells me he was approached on Twitter by Yuliya (@yulst) who pitched the idea with this question opener “Do you know how hard it is to meet single people in Vancouver?!” Research with his single staff supported that position, and the concept was born.
I work in the field of Communications, and can see this is a great ‘social lab experiment’…..one I am intrigued to watch. I can’t wait to interview some ‘Red Banders’ about this concept and their experiences for this space– it is sure to create conversations, and possibly debate. One thing I love is that Social Media (in this case, Twitter) was instrumental in this process, designed to bring real people together face-to-face. Who says online conversations won’t convert?
Birds do it, (apparently) Swedes do it……will coffee-drinking Canucks do it? Come get your own Red Band, and see for yourself.
January 21, 2011 | Posted by Marilyn Anderson 
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