Like A Virgin – Thankfully Not Madonna
By Akash Sablok, np ajac
There are kings and queens and then there is real royalty.
I consider someone of royalty if they inspire, lead, motivate, and instill a sense of caring and love. I have been in the presence of such a person, Sir Richard Branson of the Virgin Group (UK).
With my invite to the Bell Ice Cube – named for its design and colours – I didn’t know what to expect when the release said “Join… Sir Richard Branson.… for an ice sculpture carving competition…”
What I do know is that Virgin Mobile in Canada is operated by Bell Mobility, a partnership that has helped cellular phone rates stay low for Canadians.
Sir Richard teamed up with business teammate, Bell Mobility president Wade Oosterman in a fun-spirited match against Olympic figure skating gold medalists Jamie Salé and David Pelletier. The Brit and Torontonian carved out a Christmas tree, while the skaters decided on, what else, an ice-skate.
The event saw Bell Mobility donate $20,000 to Virgin Unite, a not-for-profit organization that focuses on empowering companies to improve their local communities through economic and environmental projects. The charity has zero overhead – Sir Richard and his Virgin Group of companies take care of all the expenses. He embodies every trait of royalty, something you feel instantly.
In a brief conversation with Sir Richard, I discussed with him the Little Hugs Big Hearts Foundation that I am part of – an organization that raises funds for Canuck Place Hospice. He not only listened carefully, he wanted to hear more about it. He is a true gentleman.

Sir Richard Branson with Bell Mobility's Wade Oosterman, and Akash Sablok (photo by Christina Nurse)
For more information about Virgin Unite and Bell Mobility, please visit:
Akash Sablok is a TV and print tech/auto journalist (Citytv, Omni, Shaw & TELUSTV) and a BC Notary.
February 22, 2010 | Posted by Akash Sablok 
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